Introduction of Digital Marketing
1.1 What is Marketing ? Marketing is not just about promotion or advertising. Marketing is a complex topic or concept that is used to create a comprehensive business plan or strategy for self-improvement, creating awareness about brands and products, etc. In very simple terms, marketing means delivering a RIGHT message to RIGHT people using the medium RIGHT. Marketing plays a major role in creating awareness about the business, increasing the customer base, increasing sales, and building the brand. Marketing is one of the most important parts of any business and without effective marketing, business growth is nearly impossible. Effective marketing requires careful planning, creative methods, and smart execution. 1.2 What is Digital Marketing ? Digital marketing is all about promoting business using digital channels like the Internet, website, blogs, social media platforms, video marketing, mobile marketing,