Introduction of Digital Marketing

 1.1  What is Marketing ?  

   

               Marketing is not just about promotion or advertising. Marketing is a complex topic or concept that is used to create a comprehensive business plan or strategy for self-improvement, creating awareness about brands and products, etc.

              In very simple terms, marketing means delivering a RIGHT message to RIGHT people using the medium RIGHT.

              Marketing plays a major role in creating awareness about the business, increasing the customer base, increasing sales, and building the brand. Marketing is one of the most important parts of any business and without effective marketing, business growth is nearly impossible.

              Effective marketing requires careful planning, creative methods, and smart execution.

1.2 What is Digital Marketing ?

              Digital marketing is all about promoting business using digital channels like the Internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing, and the list is huge...

              Digital marketing is not new. It's been around since the Internet started. Now digital marketing is becoming popular due to the increase in internet users, mobile phone users and digital content consumption.

1.3 Difference between Traditional Marketing and Digital Marketing ? 

              Traditional Marketing :

1.          Communication is unidirectional in traditional marketing , which means, an organization communicates about its services with its audiences.

2.          The Medium of Communication in Traditional Marketing is generally phone calls, emails, and letters.

4. It is best for reaching a local audience.

3. A campaign in traditional marketing takes more time as designing, preparing, and launching is involved.

5. It is almost not possible to categorised the effectiveness of a traditional marketing campaign.

              Digital Marketing : 

1.          Two-way communication in digital marketing where companies can communicate with customers and customers can ask inquiries or make suggestions for companies as well.

2.          The Medium of Communications is more powerful and involves social media websites, chats, apps and Email.

3.          Digital marketing campaigns can be developed very quickly and by using digital tools, directing digital marketing campaigns becomes easier.

4.          It is very effective to reach global audiences.

5.          Digital Marketing let us measure the effectiveness of a Digital marketing campaign.

1.4 Why use Digital Marketing ?

a.      Today, any average person spends at least 5 hours per daily online. This simple fact is all the reason why we need Digital Marketing.

b.      Digital media ads are 3x cheaper and more targeted than television, print media, and radio ads.

c.      There are over 3.5 billion searches on Google every day. Traffic from Google is more likely to convert than any form of advertising.

d.      Email is the #1 communication channel. 91% of consumers check their email on a daily basis. For every Rupee spent, email marketing generayes Rupees 38 in ROI.

e.       In reality, consistent digital marketing efforts reduce average cost-per-sale by 80%.

1.5  Create a Digital Marketing strategy Roadmaps:

1.        Grow Awareness & Visibility:

• Invest in a long-term strategy (6-12months)     
• Build assets to promote our business at the lowest cost. Invest in SEO, Social Media, Email and Content Marketing.

2.      Drive Intermediate Website traffic:

• Invest in a short term strategy(3-6months)
• Use social media and search engines to place advertisements to drive immediate traffic to our website          

3.     Convert traffic:

• Invest in a conversion focused website.
• Delight incoming traffic with a conversion focused website. Build an attractive, user-friendly and responsive website.

4.      Increase conversion rate:

• Invest in Lead nurturing
• Increase touch points with people who have interacted with our brand, invest into remarketing, email marketing, and content marketing.

5.       Increase sales:

• Finish line.
• This strategy map shows how our services can influence sales from start to finish.